Why We Built Fruvita the Way We Did: A Peek Behind the Curtain

When we first sat down to talk about Fruvita, we didn't just want to build another checkout button. We wanted to build something that felt as crisp and premium as a fresh apple in the morning. At Code and Count, we're obsessed with the "why" behind every line of code, and this project gave us a lot to think about.

Let’s talk about "Headless"—and why it’s not as scary as it sounds.

Usually, when people think of e-commerce, they think of rigid templates. But for Fruvita, that just wasn't going to cut it. We decided to go "Headless." What does that mean for you? It means we took the reliable engine of WooCommerce (the brain) and paired it with a custom-built Next.js frontend (the face). It’s like putting a supercar engine inside a custom-designed body. Every time you click a fruit, it doesn't just "load"—it responds. It’s snappy, it’s smooth, and honestly, it’s just fun to browse.

The "Wedding Basket" Challenge

The most interesting part of this project was definitely the Wedding Basket Builder. The client told us, "Our customers don't just buy fruit; they curate gifts." So, we built a tool that lets you do exactly that. It's not just a product in a cart; it’s a living, breathing hamper. You pick the fruits, you choose the fancy wicker packaging, and you see the price change right there. There were a few late nights spent making sure the cart "remembered" all those custom details, but seeing it all come together—where a luxury hamper feels like a single, special item rather than a list of loose oranges—was totally worth it.

The "Golden Sunlight" Vibe

We spent a lot of time on the colors. We call it the Golden Sunlight theme. We used Tailwind CSS to keep things lean and Framer Motion for those tiny, satisfying animations that make the site feel "alive." It’s that premium feeling you get when you walk into a boutique store, but on your phone.

A Quick Word on the Boring (but Important) Stuff

We also made sure the site "speaks" to Google perfectly. We built a custom SEO engine that handles all the technical schema work behind the scenes. So, while you're looking at beautiful fruit photos, the code is working hard to make sure those products show up at the top of search results.

Moving Forward

Building the Fruvita Commerce Engine wasn't just about code for us at Code and Count. It was about proving that you can take something as simple as fruit and turn it into a high-end digital experience. We're incredibly proud of how this one turned out.

Live at https://fruvitafruits.com/

Have a big idea for your store? Come say hi at codeandcount.com. We’d love to hear about it.